Most agents talk about “marketing plans” and how their’s will sell your home but what’s real and what’s not. In today’s real estate market you better know the real value versus what doesn’t work or towards the bottom of the totem pole in marketing. Let’s take a look starting at the bottom and work are way up to what really sells homes…
Here is the minimum marketing you should expect any Realtor to do in order to sell in todays market, again I said minimum…
- List your home in the MLS - The “Multiple Listing Service” is by far the number one input system for Orlando homes for sale in Central Florida. Realtor’s list their sellers homes in the MLS and this SAME system is used for updates on over 90% of all the searches you do on internet (we call them portals, eg Realtor.com).
- Enhance Photos - By enhanced I don’t mean changing anything to misrepresent a seller’s home or features only basic lighting and cropping. How many times have you seen photos so dark you can’t even see what’s in it, or how about the common photo of a bathroom with the only item visible a toilet seat, many times left open. The MLS allows 10 photos and if an agent can’t find 10 photos that enhance your home find another agent. With internet exposure we virtually are marketing your home to potential buyers in order to set up an appointment to physically see it. Survey after survey tells us buyers want photos and details of homes so give it to them.
- Virtual Tours - We all do them, or should. They not only showcase your home but when added to sites like Realtor.com one of the largest search engines that buyers use gives your home better exposure being listed higher on search results.
- Brochures, Flyers and Just Listed Post Cards – Great, this gets your home exposed locally but that goes only so far. Most Likely your home buyer will be from out of the area but don’t be surprised by buyers that still drive through neighborhoods and take flyers from homes for sale. It’s a shame that many times these flyer boxes are empty. A good Realtor will keep the flyer box stuffed with details and also leave a stack with the home owner just in case.
- Experienced Local Realtor - Having trained many new agents over the years that were energetic, funny, computer savvy, you name it, doesn’t come close to a Realtor in a particular market area with years of experience performing home evaluations, understanding what the number and trends mean ie days on market, inventory levels and the seventh sense that comes from showing properties to thousands of buyers knowing what they like and don’t like, percentage of buyers that like one feature vs another. Value is what an individual at arms length will purchase a home for, sellers need to know this.
- Internet Marketing - Make no mistake the internet is the # 1 source buyers use to find homes for sale, it’s reported the number is close to 90%. You have to be on Realtor.com, one of the most popular search engines, Craigslist, BackPage, Trulia, Yahoo real estate, MNS homes, etc, etc, add more value here
- Scheduled showings – Why should agents be calling my sellers to schedule a showing, that’s our job. I should be coordinating showings with my sellers and what best works for them. This also allows me to talk about the community, upgrades and price to the showing agent. This way maybe some of my words will come out of the agent’s mouth during the showing.
Maximum Exposure you should be asking your potential Realtor if they do…
- Maximum Internet Exposure for keywords in the area where the home is located - Going back to an earlier comment 88% of buyers search the internet for homes before they look for a Realtor, in other words does your home show up on the first page of Google, Yahoo or MSN because we all know not many people go to the second page but rather perform another keyword search. I like President Ronald Reagan’s saying ”Trust but verify”. The late President was talking about countries like the Soviet Union and East Germany but a seller should be verifying on the internet the exposure they would be getting from an agent. Just click on Google, Yahoo or MSN.com and search keywords a buyer would use to search for homes for sale in Dr. Phillips. Dr Phillips real estate, Dr Phillips homes, Dr Phillips communities, home for sale in Dr Phillips FL and you can continue with any combination of these keywords. For example searching keywords in Dr. Phillips your results will find Century 21 TeamConnect and our web sites ranked #1 and many time multiple locations on the first page, great value and exposure for our seller’s homes. This kind of high internet ranking also helps our team find buyers. Do all the buyers that log on to our web sites purchase in Dr Phillips? No but it’s a number’s game and the more buyers we can generate the better opportunity TeamConnect has selling our listings.
- Agent IDX System
IDX stands for “Internet Data Exchange” commonly called Broker Reciprocity. This system is the next stage in the evolution of the MLS. The IDX is the way of enhancing cooperation between Brokerage offices/Realtors. class=”hiddenSpellError” pre=”">TeamConnect’s listings are displayed on other Realtor web sites via the IDX allowing more exposure for our sellers. TeamConnect’s enhanced IDX System also generates a major source of buyers looking at Orlando homes for sale. - Hiring a team rather than individual agent
I started my real estate career years ago as an individual agent working alone with the buyers, sellers, doing open houses, previewing inventory, inputting listings, marketing, advertising and all the other details it takes to be a successful Realtor. Team members still ask how I did it all but I would rather look forward than backwards. Working the past six years as a successful team in Dr Phillips and Orlando real estate market TeamConnect understands the value of a team. Built on a huge internet presents and systems that allow us to concentrate our efforts on what’s important, selling homes. A full-time assistant also allows us the comfort of knowing the office is running smooth and our sellers are being serviced. - Communication between Sellers and their Realtor
As I mentioned earlier buyers ask for details, photos so give it to them but what about sellers. Survey after survey tells us sellers want communication, they want their Realtor to keep them informed about all that was promised and showing feedback along with changes in the market. TeamConnect’s sellers have a system called View My Listing. This allows sellers to log in to their personal web site to view the advertising and marketing of their home and also showing feedback from agents. We know after a showing sellers want to know how the buyer liked the home and if there are any comments that could help show case the their home. Our sellers tell us how they enjoy keeping updated 24/7 on the selling of their home.
For a marketing plan with maximum exposure for your Dr. Phillips home contact TEAMCONNECT. Find your Dr Phillips home value FREE of charge, no obligations of course, just a friendly confident team that lives, works and plays in the Dr. Phillips community. Looking for a Dr Phillips Real Estate team that can sell in todays market? Call us today 407-516-1000
Posted by TeamConnect 



Posted by TeamConnect 


Posted by TeamConnect 







Dr. Phillips














